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“Tell the Truth, but make the truth fascinating” – a popular quote by advertising legend David Ogilvy reminds about the significance of creative branding. Investment in an ad film or TVC would be beneficial for a client to establish a strong/powerful brand identity in their respective segment. Studies show that, it sustains longer than a lifetime. ‘Brand to super BRAND’ process happens only through the creation and implementation of memorable, catchy, innovative Ad films or TV commercials.
On ground activities are essential for a successful brand, as it reaches directly to the clients/customers in face to face manner. Field promotional activities could be implemented only with the backing and support of huge network of vendors and with effective coordinating mechanism. Through this process brand gets an opportunity to evaluate their marketing strategies and to re structure their future campaigns. For certain segments this service is considered to be the lifeline of their business.
Brand value of a firm is always related with the ‘news vale’ they hold in the market. Negative news or similar developments may hamper the prospective growth of any brand, irrespective of its size. So an effective-communicative media plan must be in place to expand the market size and too woo investment options. In an era of wide spread media activism, a professional service in this category would play a vital role of crisis management.
Designing is a matter of concentration. You go deep into what you want to do. It’s about intensive research, really. The concentration is warm and intimate and like the fire inside the earth – intense but not distorted. You can go to a place, really feel it in your heart. It’s actually a beautiful feeling.
Design is about creating spaces for people to enjoy and of course, creating moments where you elevate the spirit, but ‘design for good’ is figuring out a program that not only creates better spaces, but creates jobs, creates new industry and really kind of raises the conversation about how we rebuild.
Graphic design, which evokes the symmetria of Vituvius, the dynamic symmetry of Hambidge, the asymmetry of Mondrian; which is a good gestalt, generated by intuition or by computer, by invention or by a system of coordinates, is not good design if it does not communicate.
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