“Tell the Truth, but make the truth fascinating” – a popular quote by advertising legend David Ogilvy reminds about the significance of creative branding. Investment in an ad film or TVC would be beneficial for a client to establish a strong/powerful brand identity in their respective segment. Studies show that, it sustains longer than a lifetime. ‘Brand to super BRAND’ process happens only through the creation and implementation of memorable, catchy, innovative Ad films or TV commercials.
On ground activities are essential for a successful brand, as it reaches directly to the clients/customers in face to face manner. Field promotional activities could be implemented only with the backing and support of huge network of vendors and with effective coordinating mechanism. Through this process brand gets an opportunity to evaluate their marketing strategies and to re structure their future campaigns. For certain segments this service is considered to be the lifeline of their business.
Brand value of a firm is always related with the ‘news vale’ they hold in the market. Negative news or similar developments may hamper the prospective growth of any brand, irrespective of its size. So an effective-communicative media plan must be in place to expand the market size and too woo investment options. In an era of wide spread media activism, a professional service in this category would play a vital role of crisis management.
He is a Post Graduate in MassCom & Journalism and M.A. in Social Science, with specialization in CSR. After completion of UG in Kolkata, for a short period, he worked with city’s leading media publications; ‘Calcutta Yellow pages’ and ‘The Statesman’. On completion of PG he has joined in Ogilvy & Mather, world’s largest advertising company, in Chennai. He handled various assignments related to Branding, Brand Surveys, Brand activations, PR, Media Planning, CSR Projects and served top most corporate clients during this period. Later he shifted to Kochi and started Beyond Barrier Media & Advertising in 2012. He had spent more than a decade outside Kerala; specifically in Kolkata & Chennai and has gained immense professional experience & knowledge in the fields of Advertising and Media.
During past 15 years, he had associated with the Advertising/Branding exercises of following clients in different roles.
Vodafone India, Asian Paints, Murugappa Group, Hero MotoCorp, ITC, Air Asia, Amaron Batteries, Sical Logistics, Ramco Systems, LIBA Chennai, Federal bank, Magma Fincorp, Hindalco Everlast, MORE retail Ltd, Vasan Eye Care, Harley-Davidson Kochi, JT PAC Kochi, Kochi Biennale Foundation, AIMS Kochi etc.
He is highly passionate on Media Affairs, Advertising case studies, Creative Writing, Films, Music, Literature, History, Documentaries, etc. Currently he is pursuing a career in Documentary Film making and developed a library of rare materials of non-fiction subjects.
His Advertising idols are; Alyque Padamsee, Piyush Pandey & Prasoon Joshi.
Here please find his articles on various subjects.
Beyond Barriers Media & Advertising
1 st Floor, Joy Square, Ayappankavu
Ernakulam North PO
Kochi – 682018